The rise of mobile phone usage ushered in a lingering trend — social media. Social media is not a fad and it is not going away anytime soon. Navigating Facebook, Twitter and the likes can be tricky business. You can do well by checking first the demographics of a platform to ensure that the users are your target market.

As a general guideline, a B2C business will fare better on Facebook and Twitter; if you’re primarily a B2B, LinkedIn, Twitter and even Google+ is the platform for you. Business that have stories to tell in the form of images, Pinterest will allow you to reach your target demographic in the form of compelling visuals.