The rise of mobile phone usage ushered in a lingering trend — social media. Social media is not a fad and it is not going away anytime soon. Navigating Facebook, Twitter and the likes can be tricky business. You can do well by checking first the demographics of a platform to ensure that the users are your target market.

As a general guideline, a B2C business will fare better on Facebook and Twitter; if you’re primarily a B2B, LinkedIn, Twitter and even Google+ is the platform for you. Business that have stories to tell in the form of images, Pinterest will allow you to reach your target demographic in the form of compelling visuals.

hashtags? memes? IG? 'gram? No problem

Photo by William Iven on Unsplash

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